About
Mallory Welch is a Digital Media & UX Systems Lead who’s been shaping the web since the dial-up days. She’s built everything from enterprise platforms to small business brands—always focused on clarity, accessibility, and results. With roots in higher ed, civic tech, and creative industries, Mallory bridges design and strategy to craft digital experiences that actually work for people. She believes design should be inclusive, intuitive, and impossible to ignore. Equal parts designer, strategist, and problem-solver, she builds systems that don’t just look good—they do good.
Portfolio
Photo Galleries: UX, UI, Branding, Marketing, and Graphic Design. Click to enlarge.
Skills & Proficiencies
Digital Media & UX Systems Lead
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UX/UI design
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Web design & content architecture
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Design systems & component libraries
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Accessibility (WCAG 2.1 AA)
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CMS management (editing, training, QA)
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Multimedia production (filming, editing, audio)
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Instructional design & digital training
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Technical troubleshooting & support
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Cross-department communication
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Stakeholder & committee liaison
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Project coordination & self-management
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Content strategy & UX writing
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Process improvement & workflow design
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Front-end collaboration (HTML/CSS awareness)
UI/UX Design & Research
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User Experience & Interface Design
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Usability Design & Testing
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Responsive & Mobile Web Design
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Accessibility (WCAG standards)
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Prototyping & Wireframing (Figma, InVision, XD)
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UX Research & Information Architecture
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Visual Direction & Information Graphics
Front - End Development
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HTML / HTML5 / XHTML
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CSS / CSS3 / SASS
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JavaScript
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Standards-Compliant, Responsive Coding
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API Testing & Web Validation
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WCAG Accessibility Compliancy
Content & Digital Platforms
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Content Management Systems (WordPress, Drupal)
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Web Content Strategy & Writing
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Blogging & Content Management
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Digital Campaign Development
Design & Branding
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Graphic & Visual Design (Adobe Creative Suite, Figma)
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Branding & Identity Systems
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Digital & Print Design
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AutoCAD & 3D Printing
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Product Design
Marketing & E-Commerce
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SEO / Search Engine Optimization
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E-Commerce & Landing Page Optimization
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Online & Social Media Marketing (Facebook, Instagram, PPC, Email)
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Google Ads / PPC Campaigns
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Marketing & Web Analytics (Google Analytics, A/B Testing, Usability Metrics)
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Product Marketing & Cross-Channel Strategy
Technology & Production
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Project & Web Management (Planning, Delivery, Agile Collaboration)
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Artificial Intelligence (AI) & Augmented Reality (AR)
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Mobile App Development & Design
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Video Editing & Presentation Design
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Music Production & Podcasting
I've Worked With
Case Studies
Each of these projects represents a real-world challenge where design, accessibility, and systems thinking came together to deliver measurable impact. These studies show how I bridge creativity, research, and technical execution to create meaningful user experiences.
Highlights:
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Rice University — Led UX for 50+ digital properties during a global crisis, establishing design systems and accessibility standards
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Houston First Corporation — Designed inclusive citywide tourism campaigns, including My Gay Houston and Hola Houston, growing user engagement and transformed Comicpalooza’s digital presence from a basic Facebook group to a professional web platform, driving a 43% increase in attendance and generating an estimated six-figure boost in event revenue within the first year.
Conferences & Webinars
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